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| Opt-In Email Lists |
For many marketers, email marketing has become the go-to marketing channel. The explanation for this is straightforward: It is a more personal form of connecting with prospects and customers, in addition to providing marketers with great ROIs.
To reap the benefits of email marketing, you must first build and grow your opt-in email lists.
What is an opt-in email list?
An opt-in email list is a collection of email lists that contain information provided voluntarily by your subscribers. This indicates that they are aware that they are being added to your mailing list and have agreed to receive mass emails, bulletins, or other kinds of digital communication from you.
Because rules governing the acquisition and use of personal data are constantly changing, it's now more important than ever to use a double opt-in method while building your email list.
A double opt-in simply means that a new subscriber will receive a confirmation email with a link that they must click to confirm that they truly want to be included in your mailing list.
This strategy also has the added benefit of ensuring that your email list is only made up of people who are truly interested in receiving your emails.
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| Opt-In Email |
Subscribers must complete a subscription form, which is normally available online, in order to get emails from you.
How can I tell if my current mailing list is an opt-in list?
It's important to note that not all email databases are opt-in email lists. Treating them as such could have catastrophic consequences. So, how can you know if your email list is an opt-in one?
It's an opt-in email list if your subscribers gave you permission to send them emails by subscribing or checking a box.
It is not an opt-in email list if you received email lists but did not have permission to send emails. Emails collected from the following sources are examples in this case:
- Business cards
- Your website
- Online Purchases
- Rented or purchased lists
To stay on the right side of the law, you'll need to know what you can and can't do with the various types of lists you have.
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Does it really matter?
The following are the three primary reasons why you should consider opting in:
1. To comply with regulations
There are rules that control the sending of emails, which is one of the main reasons you should take an opt-in email list seriously. These are mostly intended to discourage unsolicited communication. The CAN-SPAM Act in the United States and the GDPR Regulations in the European Union are two of the most popular regulations.
2. Avoid tarnishing your brand image
People want to be able to manage their email inboxes. For the most part, this means having control over the types of emails people get. Sending emails to people who haven't signed up for your newsletter is a certain method to get yourself flagged as a spammer. As a result, your Sender Score and deliverability will be compromised.
3. Grow an engaged list
You may assure that a bigger number of your subscribers are interested in what you have to offer by developing an opt-in email list. As a consequence, you'll have a list that's both engaged and profitable. One of the key reasons to avoid unethical methods like renting or purchasing lists is that they rarely engage.
What now?
Try checking your list to see if your subscribers opted in or not now that you know what an opt-in email list is and why it matters so much.
The major goal of creating an email list is to establish a relationship with your subscribers, and mutuality is an important aspect of partnerships. Opt-in ensures a mutual relationship between you and your subscriber.
For more information on list administration and email marketing best practices, see our other helpful references on how to properly maintain your opt-in email list.
This blog focuses on email marketing and related topics and provides general information and conversation. This blog's material ("Content") should not be taken as financial, legal, or tax advice, and it is not intended to be. Before acting on any information provided in the Content, you should get professional counsel. All Content is supplied "as is," and we offer no warranties or representations about it.
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