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Best Free Email Marketing Tools to Save Your Money and Time


Best Email Marketing Tool

Over time, marketing mediums and trends change. While certain trends come and go, email has remained rather constant. In fact, for both B2C and B2B marketers, email remains the most effective channel for content marketing. It is used to nurture the audience by 87 percent of B2B marketers and 77 percent of B2C marketers.

It can also help you boost the effectiveness of other marketing platforms like social media. Despite this, email marketers continue to confront numerous obstacles. One of the most significant obstacles is the time required to design a professional-looking email from the ground up. Marketers may end up wasting a lot of time developing and sending out emails that aren't particularly attractive if they don't have the right tools. This reduces productivity while also lowering the return on investment (ROI) from email marketing.

Many businesses accept this condition because they are unwilling to invest in a product that would make the process more efficient. Email marketing software, on the other hand, does not have to be costly. There are numerous free email marketing solutions available to assist you in saving time and money.

Try a free 30-day trial of AWeber if you're searching for a social management solution to go along with your email marketing:


Continue reading for our roundup of the best free email marketing tools:

AWeber:

is a well-known email marketing tool for creating and sending effective emails. It has hundreds of mobile-responsive, editable email templates that you may use to produce marketing emails.

Marketers can use AWeber to swiftly build email lists, send emails, and engage with their audiences.

The application can assist you in tracking and analyzing the results of your email marketing efforts.

Key Features

  • Data collecting via pop-ups and sign-up forms.
  • A built-in analytics dashboard is available.
  • Email template library available for free.
  • Contact segmentation and management are simple.
  • Email editor with drag-and-drop functionality.

Pros

  • Affordable plans.
  • RSS compatibility.
  • Follow-up emails.

Cons

  • Even if you aren't actively using the tool, you will be charged a monthly cost.
  • To sign up for the free trial.
  • There is a free plan available.

Starting Price

  • $19 per month.
  • Free Plan For 500 Subscribers.

Level: Advanced

Usability

Anyone who wants to grow their business can use AWeber.

Case Study

The AWeber Smart Designer was used by EastVille Comedy Club to build a personalized email template that perfectly reflected the visual brand's personality.


Pro Tip: Use the tool's sign-up forms to compile a list of contacts from your social media networks.

GetResponse is a company that specializes in email marketing. It imports, hosts, and records mailing list data. It allows you to generate newsletters that may be emailed to your mailing list subscribers.

With the help of autoresponders, you may schedule and send bulk emails. It delivers detailed analytics and other facts for your email marketing campaigns, such as click-through rates, open rates, and other metrics.

For those that wish to construct landing sites, it's also the greatest email marketing solution.

Key Features

  • Automation of work processes.
  • Autoresponders are used to send out follow-up emails automatically.
  • Segmentation that is more advanced.
  • With the Perfect Timing feature, you'll get unrivaled delivery.
  • Emails were split tested.
  • Drip campaigns with pre-built funnels.

Pros

  • 24/7 live support.
  • Scalable pricing.
  • All-in-one solution.
  • Free email marketing courses.

Cons

  • Complex navigation.
  • Limited customization options.

Starting Price

  • Monthly cost: $12.30.
  • Free trial for 30 days.
  • No credit card is required, and you can cancel at any moment.

Level: Advanced

Usability

Users who are technologically impaired can also benefit from this product. End-to-end funnels can be created by marketers.

Case Study

According to a case study on their website, an eCommerce client, LandCafe.pl, increased revenues by 54 percent as a result of an instructional email campaign created with GetResponse.


Pro Tip: To improve your email marketing skills, enroll in one of the platform's free courses.

Get Started with GetResponse For Free

ActiveCampaign:

ActiveCampaign is a one-stop shop for email marketing. It assists you with marketing automation and much more.

Marketers may use ActiveCampaign to convert leads into customers and recurring customers.

Key Features

  • Campaign builder with drag-and-drop functionality.
  • Segmentation that is more advanced.
  • Personalization and dynamic content are two things that come to mind when thinking about personalization.
  • Autoresponders.
  • Drip campaigns are a type of drip marketing.
  • Workflows that are automated.

Pros

  • Intuitive GUI.
  • Top-notch customer handling.
  • Affordable rates.

Cons

  • Options for reporting are limited.
  • Integrating third-party applications might be costly.

Starting Price

  • $9 per month, payable on a yearly basis.
  • Free trial.

Level: Advanced

Usability

Do you want to discover who this tool is best suited for?

With CRM and marketing automation technologies, this is one of the top email marketing services for small businesses. For those who want to segment their target demographic, it's the greatest email marketing solution.

Case Study

Screencastify, one of their clients, sent out lovely bulk emails informing their contacts about how the company is assisting educators in teaching remotely during COVID-19.


Pro Tip: ActiveCampaign allows you to send automatic welcome emails and triggered emails if you use WooCommerce.


LIMITED TIME OFFER: 50% off 3 months. GET OFFER

Bottom line

Even if you don't upgrade to a paid plan, the majority of these free email marketing tools have a lot of valuable features. Small businesses and marketers should be able to take advantage of these opportunities while saving time and money. Even if you need to upgrade to meet your business's needs, you'll find that many of the paid options are inexpensive and adaptable.

Check out our email marketing guide for more tips on how to get the most out of your tools if you're just getting started with this channel.
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