17 Awesome Email Marketing Tips & 10 Top Email Marketing Best Practices
Email marketing is a method of converting leads into customers and customers into brand advocates.
These days, everyone seems to have a list of "top suggestions for email marketing." Where do I even begin?" you might be thinking at this point.
I can't say I blame you. On this increasingly vital topic, there is an enormous quantity of material available, much of which is old, out-of-date, irrelevant, or, worse, simply incorrect.
We've put together an expert list of current, up-to-date, actionable, and, dare I say, effective "Email Marketing Best Practices" just for you. This is the type of list you may (and should) utilize to shape the rest of your email marketing plan.
It also includes a comprehensive list of email marketing recommendations that can help you supercharge your email marketing and impress your customers.
So, without further ado, let's get started...
What is Email Marketing?
Before we go into our greatest ideas for email marketing best practices, let's define what email marketing is.
To engage new prospects and current consumers, email marketing is used.
To put it another way, you send emails to potential clients with the intention of converting them to paying customers. For example, you can provide important content about your services or products, offers, discounts, or even a one-on-one phone consultation to potential customers via email.
The email marketing method involves acquiring prospects and converting them into customers via email. Your sales team will assist you throughout the process.
Your sales staff will be able to use email marketing as a tool to create leads and customers far more effectively if you follow these email marketing best practices.
But wait, there's more. Email marketing doesn't end there.
You want to stay in touch with a lead once they become a customer. Allow the email marketing process to continue!
You may also use email marketing to develop loyalty and trust among your present clients or consumers, as well as to keep your company front of mind. By getting in touch with your consumers or clients on a regular basis and giving them useful information, you can eventually transform them into evangelists.
So, what exactly is email marketing?
Email marketing is an effective approach to convert leads into customers and customers into brand advocates.
Okay, so now you know what email marketing is and why it's so crucial. Now it's time to figure out how to do it correctly!
Email Marketing Best Practices
Building effective email marketing campaigns is crucial for every business, and it is still the most effective way to reach individuals who are interested in your brand and what you have to offer.
The most effective email marketing campaigns are run by top email marketers who follow email marketing best practices like the ones stated below, so make sure to read all the way to the conclusion.
Start By Taking Inventory
As I previously stated, email marketing entails more than just sending out promos to entice consumers to buy. It's likely that your organization is running multiple email campaigns at the same time.
Before you launch any new email marketing campaign, you should first figure out what other emails your firm is sending and to whom.
To be successful with best practices, you must know if and when your organization sends emails, as well as the different lists that are emailed.
Don’t Overwhelm Your List
If you're in charge of launching an email newsletter, for example, you'll need to decide on a frequency for the emails. Don't send extra emails to your subscribers, leads, or customers if your organization is already sending out weekly promotions or reminders.
Increase Open Rates by Incentivizing Subject Lines
If you want people to actually open your email, you must first understand its value. Increase your open rates by putting the value right in the subject line. Track your open rates by inserting strong phrases like "Free Shipping on All Orders" or a comparable value.
Don’t Leave Your Customers Hanging
Allow no more than a month to pass before contacting your consumers. You run the danger of customers forgetting who you are if your emails are too few and far between. They will most likely unsubscribe if they receive an email from your firm out of the blue after not hearing from you for more than three months.
Test to Determine the Perfect Frequency
You must test, review, and iterate in order to determine the ideal email frequency.
For example, if you're just starting out with an email newsletter, start with a weekly frequency and test it for a month. View the open, click-through, and response rates, as well as unsubscribes.
Were the outcomes satisfactory to you?
If not, try a different frequency. You can always make adjustments based on the information.
Stick to your optimum email marketing frequency after you've found it. Because you want to build trust with your subscribers, you don't want to miss an email. You want people to anticipate your emails, and if you don't send one, you'll lose their faith.
For instance, during a 30-day challenge campaign, we sent emails to subscribers every day at 5 p.m. in their time zone. We made certain that everyone in the world received the emails by 5 p.m. We've been so consistent that email users now expect to receive emails at 5 p.m. It is critical to gain and maintain the trust of your subscribers.
Analyze Results
It's fantastic to send email campaigns, but how can you know if they're effective? Check your open rates, click-through rates, bounce rates, unsubscribes, and whether or not you were flagged as spam! Only by reviewing the data and learning from the results will you be able to enhance your emails. Always get back to the figures!
Set Goals and Stick to Them
Without stating goals, we can't talk about email marketing best practices. Every email you send should have a specific goal in mind.
The structure, content, success, and promotion strategy of each email will be determined by the goals you set for your email marketing activities. It also simplifies the email marketing procedure. You're left swimming around, unsure of what to write in your next email if you don't have any goals.
If each email campaign has a goal, you may define the direction and decide whether the email is successful.
Take, for example, a store that sells bed linens. "Teach current clients the proper method to make a bed," for example, could be the purpose of an email. This email is intended for existing customers, and the content can be written or a video demonstration of what you're attempting to educate them. You may include a sentence at the conclusion of the email asking the consumer if the email was useful and reviewing their responses. Always make sure that each email marketing campaign has a goal attached to it.
Before you launch your campaign, send yourself a test.
Always send a test version of your marketing emails to yourself or whoever handles approval to proofread and check that everything works.
Can you understand your call to action within the first few seconds of opening the email? If that's the case, congratulations. If this is the case, make every effort to explain your message and ensure that your subscribers understand what you want them to do.
Before sending your email to your email list, you should test it on your PC, phone, and tablet. While in the editing view of your email software, it's easy to overlook little details.
Because you're reading about email marketing best practices with me today, you most likely already have an email list that you're sending to. Purchasing email lists, on the other hand, is a hot topic that I need to address.
YOU MAY ALSO LIKE: A Beginner’s Guide to Email Marketing
Never Buy an Email List
There are numerous reasons to avoid acquiring email lists, but here are a few of the most important ones. If you're sending marketing emails through a reliable software provider, you won't be able to email anyone who hasn't signed up for your list. You will be blacklisted and your account will be reported as a spammer if you send an email campaign to a purchased list and receive several complaints.
You should never buy email lists since you will get no benefit from the deal. The individuals you're contacting have never heard of you, and if you start emailing them all of a sudden, they'll be annoyed and spam you. They will not only dislike it, but they will also refuse to buy anything from you.
People who opted in to get emails, know who you are, and look forward to receiving your emails are the foundation of successful email marketing campaigns.
Setting clear expectations is one last element to remember when it comes to email marketing best practices.
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A Welcome Letter is a great way to start a relationship.
When someone joins your email list, send them a welcome email outlining what they can expect in terms of frequency, content, and sorts of emails, as well as who to contact if they have any issues.
By defining expectations right from the start, this procedure gets the relationship off to a good start. Also, make sure you follow through on anything you said in the email. If you say you'll email them once a week, stick to your word.
There you have it: a comprehensive list of dos and don'ts in email marketing, as well as a reliable list of email marketing best practices. Now that you've established a solid foundation, it's time to begin fine-tuning your approaches in order to improve your talents and perfect your email marketing strategy.
17 Simply Amazing Email Marketing Tips
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| Email Marketing Tips |
Don’t Do It Just to Do It
Sending email marketing campaigns isn't something you should do just to cross something off your to-do list. Before sending even one email, determine the principal purpose of each marketing campaign.
Create a Feeling of Exclusivity
Special information, discounts, or incentives for being a member of that list are the finest emails you'll receive. Include these goodies and indicate that they are the only ones who receive them to make your email list feel unique.
To personalize, create segmented lists.
Create buyer personas or lifecycle segments for your list. Segmenting emails allows you to send customized emails with particular marketing messages, resulting in increased engagement and conversions.
Remember to Send Valuable Content Too
"Buy this, purchase this, buy this!" should not be the subject of every email. Maintain a balance between informing and advertising your subscribers' products or services. They will open more of your emails and engage with more of the material if you provide them instructive, relevant, and timely information they can use and learn from.
Use social proof to back up your claim.
You can wax poetic all day about the advantages of your product or service, but your competitors can do the same. Instead, include a review or endorsement from one of your customers in your email to show others what a real person thinks about your product. It's even more powerful if you can provide a screenshot of a Facebook comment or tweet because it proves that it's genuine and that the individual cared enough to share it with their network.
Names can be used to personalize subject lines.
We have an uncanny ability to recognize our own names. If consumers read their names while scrolling through hundreds of emails in their inboxes, they will likely pause for a second. Include the subscriber's name in the subject and body of the email whenever possible.
Include Multiple Levels of CTAs
Allow your subscribers to choose from a variety of CTAs based on their level of trust in your company. Begin with a small request, such as "Like Us on Facebook," and work your way up to "Upgrade Your Level of Service."
Include a Downloadable Offer or Gift
As a method to add value to each email, include a link to a useful download. If you have a fantastic deal, you should let individuals who have previously signed up for your mailing list know about it.
Request Feedback
Request that your subscribers respond to your email with answers to inquiries, reviews, or their own product-related questions. For example, in every Uhuru email, we ask subscribers to answer the email and let us know if they enjoyed the content we offered.
Personalized Subject Lines with Locations
Send your subscribers emails with their town or city in the subject line, just like you did with names. Test emails with names vs. emails with locations to see which has a higher open rate, click-through rate, and other metrics.
Use a Second Email to Re-engage Your Subscribers
Do you have a low open rate? Send a re-engagement email to the subscriber to pique their interest once more. Sending a survey to inquire what they want to see more of, changing their email choices, or sending them a discount or freebie based on their history are all examples of re-engagement initiatives.
Set Up a New Subscriber Email Workflow
Send 4 to 5 extra emails that introduce your company to new subscribers to your email list, in addition to your welcome email. The most popular content on your website, guidelines, whitepapers, or checklists you've created, and fascinating facts about your company might all be included in these emails.
Write your emails as if you were speaking to a single individual.
Don't make broad generalizations in your text. Write your emails as if they were addressed to your most valuable customer. It will personalize your emails and make the recipient feel unique. Make sure to include terms like "you," "I," "we," and so on.
Include many links when directing people to a page on your website.
Add a link, text, and an image to a button. These extra links improve the likelihood of people clicking on the link.
Use Buttons
People prefer to click on buttons than connected words. If you haven't already realized it, you must make things as simple as possible for your subscribers. People don't pay attention to most of their emails, so be specific about what you want them to do.
Always Include a “P.S.”
We've experimented with incorporating a link and a postscript in our emails. The link in the P.S. is usually the most clicked piece. You can test your response by including a link to a recent blog post, a downloadable offer, or something else, and see what your subscribers appreciate best.
Include a Sense of Urgency in Your Subject if You Have an Urgent Email
Use time-sensitive action words to inspire your readers to take action right away rather than waiting.
Keep these email marketing pointers in mind the next time you're working on a campaign. I'm confident that following these email marketing best practices and ideas will help you achieve email marketing success.
