How to Use Targeted Email Marketing to Grow Your Business
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| Grow Your Business With Targeted Email Marketing |
Do you send out emails to your list on a regular basis only to hear crickets? It's not uncommon to hear something like that. Every day, people are inundated with email marketing pitches.
A typical office worker receives up to 120 emails every day. How can you get yours noticed at all? You can use email marketing to reach out to certain people.
Learn what targeted email marketing is, why you should use it, and how to get started with your email campaigns by reading on.
What is Targeted Email Marketing?
Targeted email marketing is a method of segmenting your email list and sending customized information to your subscribers.
One of the reasons your emails aren't resonating is that you're most likely sending out a single newsletter to your whole list, believing that everyone on your list would be interested.
You're acting as though everyone is at the same place at the same time. The truth is rather different. They are at various stages of the consumer journey.
It's the equivalent of sending an email to your entire audience informing them of a product they must purchase. About a third of your list has already purchased that product.
That is something they believe you should be aware of, and sending that email to them may cause you to lose some confidence with them.
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| AWeber Email Marketing |
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Benefits of Targeted Emails
Making segments from your list may appear to be a lot of work. It takes a little more effort, but the payoff is well worth it. Here are some of the benefits of using targeted email campaigns.
People Love Personalization
Customers don't want to feel like a number or like everyone else. They desire to be acknowledged and valued.
Whether you're a B2B company or a consumer packaged goods company, personalized content can help you improve sales.
Personalization does not imply including someone's name in the topic line. That can come across as a little phony. People prefer discounts and exclusive deals that are only available to them.
Higher Open Rates
How many individuals do you think read your emails? Of course, when comparing email open rates, there are a number of aspects to consider.
One thing that is undeniable is that when you target your marketing initiatives, you get more email opens. Reebok is an excellent example of a brand that has reaped significant benefits from highly focused marketing.
Higher Conversion Rates
The goal of email marketing is to convert your list into customers or to convince them to buy from you again.
Targeted emails not only enhance open rates but also increase conversion rates. Customers are more inclined to purchase when they are presented with timely and appropriate offers.
Examples of Targeted Emails
You've most likely received a lot of targeted emails. Have you ever added products to your shopping cart only to have to abandon the site? Have you received an email reminding you to finish your order?
This is an example of a targeted email marketing campaign.
Another example is when you join someone's mailing list and are automatically added to an email funnel. You open a few emails and receive a product offer based on those opens or link clicks in the emails.
You can split your list by the offer that enticed them to sign up, when they signed up, or where they live.
A re-engagement email can be sent to subscribers who haven't interacted with your emails in a long time. You might inquire as to whether they still want to receive emails from you.
It may seem counterintuitive to do so because it may result in a loss of subscriptions. They're not inclined to buy from you if they're not engaging with your material. You might as well maintain your positive brand image and give them a pass.
How to Create a Targeted Email Campaign
How can you use email marketing targeting to your advantage? The following are the stages to creating a targeted email campaign.
Scrub Your List
When was the last time you sent an email to your subscriber list? You should contact them to see whether they still want emails if it's been a while.
You should start establishing an email list straight away if you don't already have one. Make sure that your website has signup forms. You can also employ a database of past and current prospects and customers.
You don't want to make the mistake of assuming it's okay to add them to your list. You should give them the choice of signing up and ask for their consent before doing so.
Create Your Segments
There are a plethora of techniques to segment your mailing list. If your organization is looking for PDM specialists, for example, you can target them by area.
If you're a clothes retailer, you might want to send out gender-specific emails. What are your options for obtaining that information? You'll need to acquire that information from customers via signup forms.
Create Content for Each Segmented Audience
This is the most enjoyable part. For each audience, you must generate content. This may appear to be additional labor, but it is well worth it.
How can you generate material that is relevant to each segment? It all relies on how you divide your target market. You can highlight products for men and women on sales if you segment by gender.
A shopping cart reminder is a simple email that reminds customers to return to your site and complete the transaction. Consider each group and what matters to them. This will assist you in creating material that is both relevant and effective.
Make Targeted Email Campaigns Work for You
Targeted email marketing campaigns are an excellent method to get more bang for your buck when it comes to email marketing. Personalized content can help you build a devoted following and enhance sales.
Your email list can be segmented in a variety of ways. You want to figure out how to send the most relevant material to your mailing list.
Do you want to learn more about how to create engaging content? Keep coming back to this site for more articles on how to establish a content strategy.
