ULTIMATE GUIDE HOW TO BUILD A MAILING LIST FAST WITH SOLO ADS

 HOW TO BUILD A MAILING LIST FAST WITH SOLO ADS: THE ULTIMATE GUIDE


You'll discover how to use solo advertisements to quickly grow your mailing list in this article.

When You Pay for Traffic, You Are Buying Results

Purchasing solo ads provides you with continuous access to rapid, focused traffic that you can use to pound your website and grow your email list.

It's scalable, so you can start small with less than $50 to buy a hundred clicks or so, then scale up to thousands of clicks once you've found something that works.

Furthermore, you can rapidly opt to diversify your media purchases.

But before we get into the meat of the matter, let's make sure we're all on the same page.

The Inside Story on Solo Ads

When you pay someone to send an email to their subscribers promoting your website, this is known as a solo ad.

That will usually be an opt-in page, and your task will be to collect their email addresses.

You can now advertise to them.

In exchange for promoting useful and relevant material, they will pay your bills.

Actually, it's a good deal.

Solo Ads are paid traffic, and it's ultra-targeted traffic at that.

A little history you should know…

Solo advertising is, in reality, a very old notion and commercial technique.

It predates the internet and has been discussed in the mail order and direct response industries for decades.

Marketers just collected the names and addresses of their customers back then (as they still do now).

It's the same as having an email list, only you're dealing with real people's addresses.

If you are promoting your website to establish a large database, this is what will happen.

Then you may keep marketing and selling the same or similar products to those same subscribers.

You might also sell access to your email list regularly, perhaps once a month.

Someone selling an internet marketing product might pay you to access your database and send out emails to your subscribers promoting their product.

You'd just do it once in a while because you don't want to burn your email list by bombarding them with offers.

The main difference between the offline and online worlds is that doing this for real is a lot more expensive.

The cost of designing, printing, mailing, and fulfilling orders is substantial.

It implies that you must know exactly what you're doing or be prepared to lose a lot of money.

Direct response marketers are precision engineers when it comes to recognizing what works and what doesn't in the real world.

Solo Ads are an online version of the same real-world concept.

And they've taken off because the only cost is the advertisement.

It costs next to nothing to write an email and send it to thousands of recipients.

They've become a common source of leads for those bold and knowledgeable enough to invest their money due to their low cost and big potential.

They're widely used and available in a variety of areas, ranging from internet marketing to bodybuilding and weight loss.

Back to the precision engineers, the direct response marketers of the real world.

I wanted to bring these up because I believe digital marketers are missing an opportunity.

Because when you study and learn from the pros who make things work even when profit margins are small, you truly place yourself ahead of the pack.

You increase your chances of success by learning tactics that are often overlooked by egotistical "new age" entrepreneurs who have it easy in contrast.

Furthermore, when you are a direct response marketer, you become a marketing expert no matter what you are selling or where you are selling.

These are the true experts from whom you should learn. And once you do, you'll be able to break free from the marketing Matrix and see the secret code for yourself.


Why Everyone’s In Love with Solo Ads

How much would you spend if you could spend $1 and get $2 back? I'm sure you got everything you could get your hands on.

That is the most advantageous aspect of solo advertising.

You can calculate exactly how much money you will make for every dollar you spend.

This is typical direct response marketing because everything can be tested, tracked, and monitored, allowing you to maximize your efficiency, spending, and profits.

You can see how many people clicked on your Solo Ad's link.

You can keep track of how many people have joined your mailing list and how many have purchased your stuff.

You can calculate how much each visitor to your website costs and, more significantly, how much each visitor is worth in dollars.

Imagine this…

You spend $65 on a hundred clicks.

You now know that each visitor to your website costs $0.65 (the number of individuals who click on the link in your email advertisement).

Each new subscriber will cost you $1.30 if half of those people (50 persons) join your list.

You'll get $67.50 + a $27 affiliate commission if 5% of those new subscribers buy a product after subscribing to your Elite's Funnel.

So you spent $65 and received $67.50 back.

Now, a $2.70 profit may not seem like much, but you've covered your advertising costs and added 50 new email subscribers to your list.

You can email and sell to these people until they die or unsubscribe from your newsletter.

You established your email list for free, without investing weeks or months experimenting with "free traffic sources" that are almost certainly not going to work.

It's now time to scale up. Why not buy 1,000 clicks from the same list owner instead of 100? Then it's time to go on to testing 100 clicks, which is a different email list and repeating the process over and over. Is it clear why marketers adore Solo Ads? For years, offline direct response marketers have been doing exactly this. They rent name and address lists and test them with tiny samples (say 1,000) before scaling up and mailing out tens of thousands. The most successful mailings had tens of millions of recipients and lasted for years. We need to discuss Sales Funnels now that you have Solo Ads and have a basic understanding of their possibilities. This is the device that will extract money from you.

Your Almost-on-Autopilot Sales Funnel System

Now, before you spend your hard-earned marketing dollars on a brand new Solo Ad, you must first set up your Sales Funnel using the Elite System. This is the process you use to turn fresh leads into subscribers. It's the software that converts new members into cash. Before we continue, I'd like to discuss autopilot and push-button systems. There's something I believe you should be aware of. This approach is about as close to push-button, automatic as you can get, and it's fantastic. It works around the clock and is basically set and forget. All you have to do now is modify it and feed it once in a while. But please bear with me as I tell you this...

Because the world evolves and you must monitor your system, it's only close to being automated. Periodically tweak and service your system. You must maintain track of it because things change throughout time. You also want to make as much money as possible. The most difficult part is getting it to work with your system for the first time. It's a lot easier to manage, test, and change now. It's nearly as easy as pressing a button because after you've got your system up and running, all you have to do now is go out and buy some more Solo Ads. You're merely sending a few emails. But keep in mind. It's important to keep an eye on it. It's your company. Let's take a look at the fundamentals of your Sales Funnel System.

The Basic Sales Funnel System

The basic sales funnel is a great place to start if you're new to sales funnels. It makes you money, and you may gradually enhance it to increase your profits. Only the Done-For-You Funnel, an autoresponder, and a product to promote are required (your Core Affiliate Program).

Your basic funnel will look a little like this:

Email Follow-Up > Traffic > Your Done-For-You Funnel This is the step-by-step procedure:
  • Purchase a single ad.
  • Your webpage/funnel receives traffic.
  • Visitors become subscribers to your mailing list.
  • The product offer is shown on the thank-you page as well as in the follow-up emails to your new subscribers.
  • Your autoresponder will now start sending them new emails.
Step 6 is to learn to follow up, and the easiest way to do so is to keep a close eye on what they buy and don't buy.
They could be a bunch of tire kickers looking for free goods, or they could simply need more time to consider your front-end offer and begin to trust you.

You should begin by learning more about your email list and the information, products, and services that they seek. After that, sell it to them. This method is really easy to set up and use. Don't make it too difficult for yourself by overcomplicating it. Keep it simple and get it started as soon as possible. You can improve it afterward.


Marketing Like a Professional

Your ultimate goal as a marketer should always be to establish a database of people you can sell to in the future.

Providing value is part of that.

There's a lot of value here, and it's all about building a relationship.

You want to establish yourself as a trusted advisor and go-to person for your contacts.

That is a really profitable and sincere style of thinking.

If you're familiar with the Pareto Principle (also known as the 80:20 rule), you'll know that 80% of your revenues come from 20% of your work.

In this situation, 20% of your email list is responsible for 80% of your income.

These are the folks that pay your expenses, so take care of them and express gratitude.

The goal of your front-end offer is to recoup your advertising costs.

The money you make from selling your offer should cover (or completely cover) the cost of the Solo Ad.

This means you're getting paid to create your list (database).

The majority of the time. This is the harsh truth of the industry. Right now, don't get greedy and push too hard.

Build your list and build it fast.

Follow Relentlessly


As your database grows, it's time to stay on top of things.

Keep in touch, form bonds, and sell larger and better things.

Each of your subscribers is going to be unique.

And they'll probably react to different product offers in different ways.

As you grow to know your list, you'll begin to notice what they like to read and what they don't.

What they buy and what they don't buy are two different things.

Both good and evil are present.

That's a fantastic thing because it allows you to learn more about your list's thoughts and sentiments.

Their ambitions, fears, and failures are all on display.

It implies you can assist them and make more relevant offers that they are more likely to purchase.

It's a test to see how frequently and aggressively you follow up. It should be determined by the results.

Keep an eye on your open rates. Keep track of your click-through rates and, more crucially, your sales.

The majority of people vote with their dollars.

This is the most crucial parameter to keep an eye on.

The Four Super Critical Factors for Solo Ads

Here are some tried and true Solo Advertising concepts from the pioneers of direct response marketing who know a thing or two...

This is, without a doubt, the most crucial section of this book.

a list – an offer – a copy – and a design

Consider a scenario in which Republicans send an email to a list of Democrats requesting votes. It's simply not going to work.

It's a must-do, regardless of how amazing your offer is.

No matter how good of a deal it is or how useful it is, if you choose the wrong list, it's game over.

You have a chance if you choose the right list.

Even if you email a lousy offer with bad copy and design, if you choose the correct list, you have a chance. It might work.

So the first step is to consider the type of individual who would be interested in internet marketing and would subscribe to your offer.

If you're looking to purchase a Solo Ad, look for list owners in the internet marketing area.

Then eliminate those that do not appeal to your target market.

If you can be as specific as possible, that's ideal.

For example, you might come across someone who has a list of people interested in making money online through affiliate marketing.

You might also find someone who has a list of people interested in making money online with ClickBank.

The more exact your list selection may be, the better.

When you know exactly who you're attempting to reach, start a conversation with list owners and ask whether they think their email list is a good fit for the offer you've chosen from your Elite's offers.

It's straightforward to understand why the list owner will assist you.

Most list owners I know just want to send their subscribers relevant offers.

They understand that they should handle their email list as if it were gold, and they don't want to harm their list's responsiveness by sending out useless offers.

Attractive Offers to Get Leads




Your offer is the second most crucial aspect.

Most Solo Ad suppliers would normally link to a free offer in the ad they send to their list in the internet marketing field.

You must contact the Solo Ad provider if you wish to include a link to a paid offer in your email.

In addition, linking to your Elite Offer in your Solo letter is usually a better way to increase your list.

You only have one chance to make a sale if you link to a sales page.

You have several chances to make a sale if you build your list.

As long as that subscriber is still on your email list, you can market to them.

It is critical to offer a free product to entice people to join the mailing list. The Plrdatabase.net offers are one-of-a-kind in their own right. These aren't your ordinary theory-based materials. Also, everyone likes things that are quick and easy, so anything that makes life easier is always a good place to start. On the other hand, after consumers have joined your mailing list, you will begin sending them paid offers. The principles will remain the same. Make these offerings a no-brainer with unbelievable value. Your free and paid offers should be related to help you increase the number of purchases.

For example, we have an affiliate marketing offer, thus the paid offer may be a more comprehensive affiliate marketing solution. You may pre-sell the paid offer by revealing only a portion of the information. The possibilities are unlimited, but the goal is to make your system work as a machine's cogs. Then you grease it and fine-tune it for maximum effectiveness.




Better Copy = More Subscribers + More Sales

The third item on the list is copied. The words in your emails are your copy. It refers to how you communicate with your subscribers. Simply put, knowing your subscriber inside and out is the key to producing profit-driving copy. Then there's the emotional selling, which is backed up by logic. I've heard the greatest definition of copywriting as "print salesmanship." Its mission is to convert visitors into subscribers or sales. The majority of websites perform the same function as a salesperson and do so 24 hours a day. It may communicate with thousands of people every hour, when a salesperson may only communicate with one. Its print salesmanship doubled! Hiring a top-notch copywriter, on the other hand, will set you back four or five figures.

There are hundreds of high-priced online courses that teach you how to write copy, but the best way to get started is to pick up a good old-fashioned book written by one of the masters.

Choosing the Best Solo Advert Provider's Best Lists




I'm crossing my fingers that you understand and appreciate the importance of list selection for your solo ad right now, after reading the previous section. Once more... The most crucial aspect of any single ad mailing is list selection. Now it's time to give you some practical advice on how to limit down your options. The R.F.M Formula is what it's named.

Lists Just for Selling Solo Ads

This is a crucial point. You can now sell 100 clicks for $65 if you have 10,000 email addresses and know you can persuade 1% of them to click on a link. If you're a naive first-time Solo Ad buyer, you could believe you're getting a deal of a lifetime. Purchasing a large number of clicks at a low cost, but the likelihood of converting those leads into purchases is slim, and you wind up with a list of tire kickers. The best kind of lists are buyers lists, and the easiest way to locate someone who has one is to look for someone who sells their own items. Let's get this party started.

The Recency | Frequency | Monetary Formula

When it comes to selecting the best buyers list, there are three important elements to consider. For buyers' lists, here's how it works. You realize you need to select a list of people who are interested in what you have to offer. When promoting your affiliate marketing Elite Offer, you should buy a single ad from someone who has a list of internet marketers who specialize in affiliate marketing. There will be no product development, sales copywriting, drop shipping, or basic internet marketing. You'd want to have access to a list of affiliate marketing websites.

It can also be worth experimenting with a list of internet marketing strategies to see what happens. However, you must consider more than just selecting an ultra-targeted list, as not all lists are created equal.

Skip Round List Rot with Regency

Consider the following inquiries:

How long has the list been in existence? When did the buyers become included?

How about a week ago? What was it like a month ago? How about a year ago?

With each passing day, your email list suffers a slow and agonizing death, becoming less and less responsive.

People have short memories, so once they join your list (whether it's an inquiry or a buyer list), they forget who you are and are less likely to open your emails.

It's referred to as "list rot."

The fact that people's attention spans are shortening doesn't help matters.

While email is far from dead, it is becoming increasingly difficult to stand out in the inbox.

So, if you're approaching someone with a buyers list, ask how long it's been since those list subscribers made a purchase.

How frequently did they buy?

There are hyper-responsive purchasers and there are buyers who are not hyper-responsive. If you break down the 20 percent of your list that generates 80 percent of your revenues into 80:20, you'll find that 20 percent can be further broken down into 80:20. Let's not get too technical here, but these hyper-responsive shoppers can't get enough useful data. They're the zealots who are completely devoted to whatever it is you're selling. The best part is that the more something is purchased, the more likely it is that it will be purchased again in the future. If you come across a list full of folks who have purchased many times, consider yourself lucky! Consider this...

On your list, who would you like to include: Who was it that acquired it last year? Who was it that bought it last week? Who were it who purchased last month and last week? If all other factors were equal, I'd choose the one who purchased recently and frequently.

How Much Money Did They Spend?

This is the bit about money. If you're promoting a $497 product, buying a Solo Ad from a seller with consumers who've spent $497 in the past makes more sense than buying from a vendor with buyers who've only spent $7 in the past. The closer your product's monetary value is to that of the purchaser's list, the more likely you are to be successful. If you're offering a $37 course, you might be able to sell to a list of people who previously purchased a $7 product. It's not a huge leap, but if you try to pitch a $497 product, it might be.

The better the fit between your product's pricing and the prices your buyer's list is accustomed to paying, the better. This is also true when offering something for a low price to a market that is accustomed to lavish expenditure.

R.F.M. Summary

You can obtain a notion of how recently their purchaser's list was developed and the monetary value of their products by conducting some research and spying on the solitary ad provider. Of course, you may never be 100 percent accurate, and reverse engineering can be difficult, so they may have lists and businesses you were unaware of. The Recently – Frequency – Monetary is more than simply a good rule of thumb. It's a tried-and-true method for discovering the best lists and increasing your chances of success.

When speaking with a Solo Ad Vendor, there is always an element of trust, and the best approach to find out the information is to ask them. Always remember that if anything seems too good to be true, it probably is! It's time to look for a vendor...

How to Find, Contact, and Book Solo Ads

"It's not what you know; it's who you know," says the proverb. These well-known words never appear to be too far from the truth. It's all about getting filthy, getting active, and networking with others if you want to learn everything there is to know about Solo Ads, what's working right now, and what type of success successful marketers are having. In the actual world of business, you don't tell your competitors your most valuable secrets. Why would elite marketers give out the knowledge that allows them to feed their families to the rest of the world to use and abuse? Is that why Solo Ads appeared out of nowhere?

They were so effective that skilled marketers kept them a secret and kept them to themselves? They didn't want the public to know about this covert operation, did they? Then word got around, or the results began to fade into ineffectiveness. As a result, they began teaching these "ancient secrets" for a fee. That isn't to imply they aren't effective presently. You simply need to be pickier, particularly if you're buying Solo Ads in the Internet Marketing area. Other marketers and niches are probably as good as they've ever been if you take a detour.

As a side note, the next time you see someone giving their method for being #1 in Google and making $40 grand last week, they're either lying, providing a secret that's been milked to death, or the loophole has been closed. Call me a pessimist! This is where you must learn to distinguish between a marketing essential (such as List – Offer – Copy – Design) and a fad. The principles will never go out of style. The craze will eventually pass.

You'll find secret groups and Skype rooms where like-minded people come together, exchange what's working, solve problems, and establish professional relationships if you follow the right people and network with the appropriate people. This is the most effective method for locating good Solo Ad sellers. This leads me to the following:

Recommendations from friends and family, as well as good old-fashioned spying

I know a few plumbers and electricians who never have to advertise since they are constantly in demand. They're in high demand because you can trust them to get the job done, and they rely solely on word-of-mouth referrals. There is no need for advertising. With Solo Ads, the same thing happens. The top guys are simply referred from one marketer to the next, and they don't need to publicize their services very much. So, if you know someone who is using Solo Ads to grow their email list, ask them for a suggestion. If you're on the list of someone you trust and you know they utilize Solo Ads, send them an email asking for a recommendation.

These are some of the most effective starting points. Then…

Approach Vendors in IM Niche

Why not source product sellers in the internet marketing market if the best list is a buyers list?

You could approach other vendors in this industry who are establishing a database of buyers to buy a Solo Ad if you can discover them.

Who knows, maybe you'll locate your own clandestine Solo Ads provider. Just remember to finish your homework.

Ask the correct questions and have an open mind when it comes to new ideas and proposals.

Find out if they'll provide their purchasers list to you — some people will just email their freebie list — and inquire about how often customers have purchased and the sale's monetary value.

Inquire about any additional lists they may have.

They might have a list of people looking for free stuff, $7 buyers, $47 buyers, or $997 purchasers.

Find out everything you can.

I don't believe in the phrase "fake it 'til you make it," but if you think, speak, and behave like a serious player, you will become a serious player.

No feigning is required.

Furthermore, you never know what may happen when you strike up a discussion.

You could do a reciprocal mailing instead of buying a Solo Ad, they could have a Joint Venture and work on a project with you, or they could just sell you a Solo Ad.

The answer is always NO if you never ask!

Search the Marketplace

People are raving about Solo Ads on popular internet marketing forums.

Members will post threads asking for suggestions and testimonies, and some forums will turn into marketplaces where business is conducted.

When Solo Ad vendors join forums, they're usually there with the sole purpose of growing their email list and reputation so they can start selling their items (and their Solo Ads).

They occasionally assist, and other times they engage in forum marketing.

There's nothing wrong with that.

Once they've been upfront and honest about their business and ambitions.

These forums are frequently information gold mines.

When looking for Solo Ads, learn to use the forum's search tool and ask for ideas on who to contact.

They have a Facebook page where you may locate them (just type solo ads in the Search).

You should never limit yourself to just one Solo Ad provider.

Make a shortlist and rank them according to their reputation and affordability.

While you generally get what you pay for, you still want to be sure you are getting the most bang for your dollars.

Keep in mind that your success is assessed in terms of clicks, opt-ins, and (most importantly) sales.


It's a marketplace where you may buy single advertising from list owners.

https://udimi.com/ allows you to enroll for free.

Booking Your Solo Ad

Make sure you read the order page after you've chosen your Solo Ad supplier.

Because Solo Ads are normally purchased by experienced marketers (beginners are usually too afraid to risk their money), the order pages usually have very little information other than a Paypal button.

However, double-check because some are excellent and include detailed step-by-step instructions. You can find out by going to:
  • If you're able to send free or compensated offers, do so (usually free offers only)
  • If you're paying for one-of-a-kind or unprocessed clicks,
  • How long does it take for your email to be sent? (and the traffic is sent) How many clicks can you anticipate?
  • If you need to provide the email content, if they create their own email, or if you provide the email swipe and they have permission to change it to fit their list,
  • How often do they add new (fresh) subscribers to their list?
  • How they built their email list and whether or not it contains purchases (rarely revealed).
  • If the email has any other URLs (it's a Solo Ad, therefore there shouldn't be any other links to distract the reader),
  • What type of deal is most likely to be successful? (and generate the most interest)
  • If you can't locate these, you can contact them via email or Skype.
They should be able to provide you with this crucial information.

If they only have a bucket-style buyers list, they may only be able to tell you if someone purchased at least one item, but not whether they are repeat customers.

Keep in mind that most Solo Ad suppliers will guarantee the number of clicks you'll get. Because opt-ins and sales are entirely up to you, they cannot guarantee them.

As a result, there is usually NO REFUND, thus when selecting a new vendor, always start with a tiny test buy.

It's now time to press the buy button and reserve your solo ad.

You may or may not receive instructions on what to do next after you've booked your Solo Ad.

It depends on the seller's attention to detail and organization.

Don't be concerned if the following step is unclear.

Simply contact the Solo Ad vendor to begin the process and send over your swiping email.

They're typically quite accommodating.

Keep in mind that you are the paying customer.

Then it's bombs away as you wait a few days for traffic to begin flowing to your site and you begin to see results.

The majority of clicks occur on a single day, and you'll see a few more over the next few weeks as consumers open the emails that have been lingering in their inbox.

A good Solo Ad supplier will almost always over-deliver on clicks.

Later, we'll go through that in further detail.

After that, I'd like to discuss some myths, dangers, and persons to avoid.



When Solo Ads Suck

It would be incorrect to state (or imply) that selling Solo Ads is a shady business.

It's not the case.

However, there are bad folks out there, such as the used-car dealer who promises the world but leaves you with an empty Paypal account.

These are the people who are only interested in making quick cash.

Allow me to shock you with a couple of horror stories to demonstrate what I mean.

Purchasing Fresh Air Rather Than Solo Ads

I've heard a few of these tales...

Forums are forums where you may learn whether or not someone can be trusted.

You can obtain a sense of someone's corporate reputation in general.

You can read about the good ones, hear about the evil guys, and hear about scammers' horror stories.

So Victim A goes to the forum to buy a Solo Ad from someone who claims to have a list of tens of thousands of subscribers and promises to produce In the next 48 hours, you can buy x clicks for x dollars.

It appears to be a good value for money, the pricing is reasonable, and there may or may not be a testimonial from another forum user.

You can usually tell how reliable a forum poster is based on how active they are, so look at how many posts and thanks they have.

You make your payment, and the buyer offers you an estimated delivery date for your goods. But nothing happens...

What's going on here?

The Solo Ad vendor doesn't even have a list of potential customers.

You've only been compensated for getting some fresh air.

Any evidence they used to advertise their services was fabricated.

It's simple to tamper with screenshots that display the size of someone's mailing list or the confirmation that an email was sent.

This fraud is just too easy to pull off, so keep an eye on who you're buying your Solo Ad from and make sure they're a trustworthy company.

You get a lot of new subscribers, but no sales.

This can happen if you purchased your Solo Ad from someone who does not have any buyers on their mailing list.

It's crammed to the gills with tire kickers and voyeurs who have no intention of purchasing anything.

Perhaps the vendor sells Solo Ads and has amassed an email list solely to sell clicks or Solo Ads.

The seller buys and sells Solo Ads, which isn't fraud because they're only selling you clicks and delivering them; the problem is that their email list isn't of high quality.

However, there is another reason why you might not get any buyers.

Some unscrupulous Solo Ad providers may promise you a certain number of clicks from their email list, but what they're really doing is buying cheap traffic from a variety of sources and sending only a portion of it your way.

You paid for Solo Ad clicks, but instead received clicks from a Pay Per View Network or other types of media buy.

This type of traffic is frequently less expensive to purchase and requires special handling.

What occurred is that you bought for more expensive Solo Ad advertising and were instead given lower traffic that costs pennies per click.

If Solo Ad traffic normally costs $1 per click, you've just been gifted $0.10 per click traffic.

You pay $1000 for 1000 clicks, but you only get 1000 clicks for $100 to the vendor.

At your expense, he makes an unethical profit of $900.

With PPV, marketers who know what they're doing may legitimately make a lot of money (pay per view).

However, if a Solo Ad seller is unconcerned, they could acquire cheap traffic from another source and direct it to your squeeze page.

You requested 1000 clicks, and you received 1000 clicks.

It wasn't from their email list, though.

They bought it for pennies and sold it for hundreds of dollars since it was inexpensive, unsorted traffic.

They promised you a sports automobile but instead delivered a sedan.

They Send Fewer Clicks Than You Paid for

This is a common occurrence and a difficult problem to solve. I've seen numerous forum posts where people claim to have received (or assume they have received) considerably fewer clicks than they paid for.

The most crucial thing here is to have correct figures.

You must have a case to present, just like an attorney.

How can you possibly dispute an order if you haven't counted how many clicks your Elite Offer has received?

You need to  Keep an eye on your traffic.

If the clicks you ordered aren't delivered, you'll have a case to make.

You can check how many clicks you receive from your Elite Dashboard. Something to keep in mind, though...

And here is where list selection comes in (surprise, surprise), since even with the best tracking system in the world if there is a dispute, they will rob you of your money.

Paypal, on the other hand, is uninterested in hearing any complaints...

You won't be able to accomplish much.

It all boils down to starting small and seeing what happens.

And you should only buy Solo Ads from reputable vendors.

If there is a dispute…

Remember to speak directly with the seller and connect with them.

Nothing is more frustrating than reading a complaint on a forum only to discover that the complainant has yet to contact the Solo Ad vendor.

And there's nothing more humiliating and unprofessional than making a complaint without having all of the information.

It could start with a real blunder or misunderstanding. Perhaps you made a blunder.

Have they committed a blunder?

Perhaps their auto-responder or your tracking system went down on that particular day.

First and foremost, be a professional.

The Answer to All of These Scams and Issues

I'm going to ramble on and on about this, but I'm not going to apologize because list selection is so crucial.

It's the answer to almost every problem that arises while purchasing Solo Mailings.

Selecting a list should be done with extreme caution.

You can generate money by sending a lousy advertisement to a good email list.

Sending the best advertisement to the worst list will fail horribly.

Make sure to choose your lists carefully.

Always do your homework and start small.

Solo Ad Myths and Mistakes

Solo Ad Myths and Mistakes

Over the last few years, Solo Advertising has evolved from a well-kept secret among major marketers to a widely discussed mainstream lead-generation strategy.

At least, that's how it appears.

The majority of people are aware of Solo Ads, but they've only tried it once or twice.

They're inexperienced.

In the worst-case scenario, the opinions you read are from people who are only as smart as the last forum post they read.

Then they quote it word for word.

As a result, many fallacies are floating around that either a) discourage you from purchasing a Solo Ad or b) cost you a lot of money and discourage you from purchasing Solo Ads.

Let's take a look at some of the most common misconceptions and errors.

The following are some of the most common ones I come across:

"I Tried Solo Ads, but They Were Ineffective" “Non-Buyers Lists Get Solo Ads” “Use dual opt-in whenever possible.”

Let's begin from the very beginning.


"I Tried Solo Ads, but They Were Ineffective"

You're probably aware that there are numerous factors to consider when purchasing a Solo Ad and making it successful.

What type of mailing list was sent?

Were they the ones who purchased them?

How did the message-to-market fit turn out?

How did you come up with the sales copy?

Have you been persistent in your follow-up?

There are many things to think about.

So, let's get started.

Always begin with a test. By purchasing a smaller Solo Ad (especially when dealing with a new vendor), you may test their email list, your offer, and your follow-up to see if your system is worth more effort and money.

Occasionally, the test will be successful.

It may not work at all at times. This is the point at which you must seriously consider ditching your offer, their list, or the entire concept.

And, more often than not, you make a small profit, lose a small profit, or break even. That's not too shabby.

Because you can now fine-tune your ad and strengthen your Sales Funnel before running further tests and purchasing larger Solo Ads.

The science that underpins your systems usually looks like this: If that doesn't work, try again. If it doesn't work, try again. If it doesn't work, try again.

.... BOOM, let's take this to the next level!

It takes some time to realize that this game is primarily about testing.

It's the equivalent of a boxer stealing rounds and winning on points.

He doesn't always win by KO in the first round, and he certainly doesn't win every fight.

You give it your all and win the rounds, and every now and then you get the knockout and bask in the glory!

“Only non-buyer lists receive solo ads.”

This is a quote from a well-known marketing forum:

"While the majority of solo ads are sent to non-buyer lists, if your marketing/relationship-building skills are strong enough, you can still make sales."

You're already ahead of the game because you understand the importance of list selection.

You have control over whether or not your Solo Ad is sent out to Non-Buyers or Buyers.

You already know that people who are building a buyer list (i.e. selling their own products) are more likely to have buyer lists available for rent.

You also know that when you choose an email list and it’s made up of customers that you should ask about the recency of the transaction.

Then inquire as to how frequently those purchasers purchased and how much they spent.

The R.F.M. formula is in action here.

"Subscribers to Solo Ads Are Less Responsive"

Another quotation:

"If you gain subscribers from a solitary, they're probably already on a dozen marketers' mailing lists." Wouldn't this make these subscribers highly unresponsive?”

In this case, there are two schools of opinion.

The first school of thought is that you should go out and find raw, virgin lists of people who aren't on many lists so that you can stand out in their inbox.

Your emails have a better chance of being spotted, read, and clicked. Good luck with that, because everyone is on dozens of lists these days.

The second school of thought is that of marketers, who believe that we are all consumers.

are all on a long list of things to do. So it's up to you to locate the lists with the most subscribers who are most likely to be interested in what you're saying and selling.

It's your responsibility to identify the lists with folks on them who are (hopefully) already conditioned to clicking on links inside emails and making purchases through those emails.

The best direct response marketers in the realm of paper and ink realized that the best lists weren't merely the names of people who had purchased.

They were the purchasers of direct response paper and ink advertisements.

It's quite improbable to have virgin untouched lists, as appealing as that might be.

Better than accepting that your subscribers are also on the lists of other marketers, you discover how to out-email, out-market, and establish better, more honest relationships with your subscribers by out-emailing, out-marketing, and out-marketing your competitors.

How do you go about doing that?

You concentrate on the people in your target market.

You establish yourself as a trusted advisor by focusing on their needs and providing value through the products you advocate.

Also, don't forget to learn to sell. Consider the lists you've made.

Why do you continue to subscribe to some and cancel from others?

Alternatively, why do you read some emails but not others?

Why do you buy from certain people and not others?

Do you open emails based on the subject line or the sender's name?!

This is SERIOUSLY Important

There is a RIGHT method to do Solo Ads and a WRONG way to handle Solo Ads.

Focusing on conversions and trying your best to obtain a return on your investment should always be your first priority when using Solo Ads or any other kind of paid advertising.

That doesn't guarantee you'll make a profit right away, but it will get you close enough that you can afford to keep buying leads.

Testing, tweaking, and re-testing are the keys to success.

It's something we'll discuss in the following part.

This is for adults only because it is the only location where actual answers can be found.

Scaling and Growing Your Business

If you've made it this far...

After you've experimented with tiny Solo Ad purchases.

Your system has been tweaked.

Re-tested and began converting those paid-for leads into cash... It's time to expand your empire and expand your company.

You'll know what's working and what isn't in your market and niche.

You'll know more about your subscribers than anybody else if you look at what offers to convert best and read feedback from them.

You'll have established your own identity and community.

Everything you do after that is dependent on the findings of what works and what doesn't.

And it could be different in six weeks, six months, six years, or never.

You'll also understand that no one can teach you everything you need to know.

Everyone's situation is unique.

You take a company model and tailor it to your needs, making it work for you!

So, while I can't tell you exactly what to do once you've figured out how to make Solo Advertising work, I can give you some direction.

More, Bigger and Better Solo Ads

That isn't a difficult task.

Of course, once you've established a profit from your Solo Ads, you may begin to expand your horizons by purchasing Solo Ads from other vendors and increasing the number of clicks you purchase.

Purchasing larger Solo Ads will lower your cost per click and increase your profit margin.

You can even opt to go out and purchase Solo Ads in different niches.

Consider the following scenario:

If you're looking to buy Solo Ads on the internet marketing market, you may approach someone with a list of customers who have purchased business advice on how to achieve financial freedom.

There's a probability that someone wanting to achieve financial independence in business will also want to learn how to make money online.

See what I mean by putting new things to the test?

As you gain more knowledge, you will be able to think outside the box, be more creative, and eventually become a great entrepreneur.

The wild and wacky ideas that occur to you when you're showering or driving to the beach could be the ones that change your life forever.

The Crazy World of Adswaps

I use the word "crazy" because if you do this incorrectly, it can badly harm your mailing list.

Because of the work they do to discover new subscribers, some list builders make the mistake of hurting the relationship and losing trust with their present members.

Ad swaps are similar to Solo Ads, however, instead of paying someone to email their list for you, you pay them back.

They send your Elite Offer to their list, and you respond by sending their link to your list.

This is risky because if your list — the same one that knows, likes, and trusts you — realizes you're only emailing them an offer in the hopes of someone else reciprocating to extend your email list, you risk destroying the relationship you worked so hard to build.

If your list starts to realize they're nothing more than a commodity to you and you don't care about their best interests, they may unsubscribe or never buy anything from you again.

If you're going to undertake an Adswap, make sure to focus on value by ensuring that it will actually benefit your subscribers.

After that, be wary of making an Adswap a regular part of your communications. Keep them to a bare minimum.

Your Profit Mission

Your ultimate goal is to build a thriving business where you can buy new leads, funnel them through your sales funnel, and earn handsomely.

To amass an ever-expanding database of buyers you may contact regularly and sell to again and again.

The core of this business is establishing a database of subscribers, providing them with value, and presenting them with relevant and appropriate offers.

It's as easy as this to run a business, whether it's online or offline:

Obtain traffic.

Make a buyer's list (a database) and sell them what they want and need. It's as simple as that.

There's no reason to complicate things at this point. You may now have to overcome some obstacles along the path. Consider the following scenario:

Are you afraid of losing money by purchasing traffic?

Remember, this is a real company that has the potential to transform your life forever.

Remember that getting started online is significantly less expensive than opening a brick-and-mortar store in your neighborhood strip mall.

The reality is that almost every firm must first spend money to get started.

We're just lucky that it's not a large sum of money. Many thanks to the internet!

While I am a big proponent of buying traffic and results, if you don't have any money to spend on Solo Ads (or if it entails using your credit card), you should wait.

Save it or spend some time driving free visitors to your site to a) see if it works, b) earn some seed money to pay for your first Solo Ad, and c) see if it works.

If you're afraid of losing money, I think "Good" because it shows you'll treat this game and whatever money you spend seriously.

You'll plan, develop, and build a sales funnel with the same care and attention you'd give a real-world brick and mortar firm.

Money Always Makes More Money

As an entrepreneur, you must accept the good with the bad. It isn't always going to be easy. Your Solo Ad may flop and fall flat on its face from time to time, but it won't be a big deal because it won't be stealing your food. A single ad can fail for a variety of reasons.
  • Your systems weren't up to par, and you were receiving improper proposals.
  • The message to market match was sent because your list selection was incorrect.
  • You won't be able to figure it out. It simply did not work out.
You have to take the good with the bad when it comes to Solo Ads. If you keep track of your results, the money you generate from successful ads will more than cover the costs of unsuccessful ads. So don't be too hard on yourself because a Solo Ad didn't work out. It's just the way things work in this industry.

Just remember to manage your money, your numbers, and to learn from your mistakes. It'll either be one less place to shop for your Solo Ads, or you'll try something new or negotiate lower pricing next time.

Freely build your list so you can profit tomorrow.

When you're just starting out, you want to make as much money as possible. The reality that the majority of your money will be made on the back-end is difficult to comprehend. That's the other stuff you push as you create deeper relationships and follow-up aggressively over the weeks, months, and years. The front-end is primarily concerned with constructing a buyer's list and sifting the wheat from the chaff. Furthermore, the sales you make will most likely cover the cost of your traffic. Let's say you paid $350 for 1000 clicks (visitors). 500 of those hits result in subscribers, and a $10 affiliate commission product generates 35 purchases. You make $350 (35 x $10) as a result of your efforts. You break even, which doesn't sound very appealing. But consider this...

Because you broke even, those few hours of work added 500 people to your email list, including 35 purchases, for nothing. You can now continue to sell to them regularly. Every click you purchased cost $0.35, and each click was worth $0.35 in your pocket. On the front end, you'd be profitable if you could obtain the same traffic for $0.25. You're losing money on the front end if that same traffic costs $0.45 per click. But keep in mind. The money isn't in the front-end of the process. It's somewhere in the backend. That's where the big boys hang out.

Because they know their numbers and how much they will generate on the back end, they can build their email list for free (or even at a loss). To summarize, don't be concerned about not making money on the front end. Simply keep your head above water and aim to break even or close to it, while expanding your database as much as possible, because the back-end is where you'll make the most money.

Final Thoughts

There are numerous sources of distraction.

There are a lot of bright flashy objects, but they don't always work. It's not even that the merchant is deceitful or dishonest.

It's just that they can't teach or give you the X-Factor you're missing.

And that's what they've learned from experimenting with what has worked for them and their market.

Each and every email list is unique.

And your relationship with that list will differ from that of the next individual.

What I mean is that the majority of learning is done through practice.

I hear something and then forget about it. I notice and recall. I am aware of this and am aware of the situation.

Confucius

No brilliant, dazzling product can ever replace the sensation of doing.

You must get out there and begin working.

Start experimenting and figuring out what works and what doesn't without sacrificing your shirt and a roof over your head.

Entrepreneurs and gurus that make a lot of money doing this aren't any more or less intelligent than you.

All they did was get their act together and start doing it.

It is preferable to accomplish something poorly than to do nothing at all.

And, at the very least, you have something to work with now that you've done something.

You can improve your results.

I feel you should concentrate on studying marketing fundamentals.

The fundamental concepts that have worked in the past, are still working now and will continue to work in the future.

Because humans are people, a lot of it is based on human psychology. People will always buy based on emotion, which they try to justify with logic.

Although times change, our wiring remains the same from generation to generation.

Discover the basics of direct response marketing. Keep track of your advertising dollars and go out and build a successful business.


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