The Top 10 Reasons Your Company Needs Email Marketing
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| Email Marketing Business |
Despite the fact that email marketing has become a must-do for every organization in the previous ten or more years, we'll try to explain (again) why your company needs this type of marketing today. If you are not already using this lovely strategy, ten reasons are a good reason to start thinking about it.
Reason 1: DIRECT
Email marketing allows you to communicate directly with your customers (or potential customer). You need to communicate with your customers whether you sell shoes, fish, web services, coaching, or consulting. We now have a variety of communication options, including television, websites, RSS, Facebook, Twitter, print catalogs, talking, phones, magazines, and wall advertising, among others.
With email marketing, you send an email to your customer's private inbox. This is a straightforward procedure. You'll have to call them or go meet them in person if you want to be more direct than this. Sending them an email is a direct way to notify them about your company. If you receive their email through opt-in techniques, this strategy is virtually like communicating with your pals.
Reason 2: DIRECT BUT NOT VIOLENT
This is a one-of-a-kind feature. You get into your customer's (or potential customer's) inbox, but you let him or her decide when the best moment is to read your email. Consider the difference between a direct phone contact during business hours and a nice email in terms of sales performance. Email marketing is the finest strategy to approach if the customer is truly interested in what you have to offer. If you truly care about your consumers and want to make a decent, honest sale or simply maintain good communication, this is something you should consider.
Reason 3: EASY
This is an unbeatable feature. You create a good email, and it reaches 100,000 or 100,000 of your consumers with the same content, same behavior, same offer, and delivered in the same manner. You can have a series of scenarios of ready-to-go emails for your new subscribers if you use autoresponders. You put up your best effort in an email campaign, and it is prepared to reach all of the subscribers on your email list with the same effort. Your current subscribers as well as those who will join in the coming months. It doesn't get much easier or more powerful than this.
Reason 4: CHEAP
For only $29 a month, you can send unlimited emails to 2.500 email subscribers utilizing AWeber's email services. You'll find pricing reviews for a variety of companies if you read all of our reviews. Email marketing returns an average of $46 for every dollar spent, according to the Direct Marketing Association. This is one of the most important ROI KPIs (Key Performance Indicators) in the advertising industry. This is really inexpensive, even if you are establishing a business with no earnings.
Reason 5: FAST
Another characteristic that is unrivaled. In the following ten minutes, you send an email to 100, 1.000, or 10,000 email subscribers. There is no other approach that can produce the same outcomes. You can have enormous audiences in real-time on TV, Facebook, or Twitter, but they must be synced. If some of your potential clients are not watching TV at the time your commercial airs, they will miss it. Your tweet will be lost if your followers do not have Twitter installed.
If you have a website, you never know when visitors will arrive. You send your message and 'knock' on your client's door when they have time to see you when you market with email. And you can accomplish it in a matter of minutes. Extremely quick. If you have a large email list, one offer can generate a million results in a matter of minutes.
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Reason 6: UNIVERSAL
If your employment is simply local, this feature will not benefit you. However, if your product is universally sold, this is the method for you. For example, do you sell ebooks or shoes all over the world? An email campaign has the ability to reach people all around the world. China, the United States, the United Kingdom, Greece, or any other country, all within the next ten minutes or so after you send your email campaign with your offer. You don't give a damn about where your subscriber is. Your outcomes are unaffected by where you are.
Reason 7: MEASURABLE
When you use email marketing, you can track how many emails you send, how many of them are opened, and how many of your email subscribers took advantage of your offer. When you combine this attribute with the strategy's exceptionally low cost, you have a significant edge over any other advertising method. 'You can't manage what you don't measure,' as the saying goes.
Reason 8: TARGETED
You can segment your email list based on their preferences, which is a really powerful function. Let's say you're in the business of selling shoes. You wish to divide your consumers into groups based on their preferred shoe color. You can use this functionality to segment your list if you send them an email with five offers in five different colors. If some of your subscribers prefer red shoes, you can run a campaign that only features red shoes. This will provide you with precise results. When you target certain groups, you always receive better results than if you target everyone.
Reason 9: GREEN
This isn't exactly a feature for email marketing, but we need to think about all of our actions if we want to be around tomorrow. Emailing is far more environmentally friendly than publishing catalogs or placing ads in periodicals. Consider going green, especially before deciding on a marketing strategy.
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Reason 10: PERSONAL
Email marketing isn't as personal as giving your consumer a phone call, but if you include your personal style in your email or include your email address as a way for your customer to reach you if he or she has any comments or questions about your offer, it becomes quite personal. This is personal if you are extremely kind and polite in your email. This is beneficial to your business since it allows you to strengthen your consumer ties (or your potential customers). And if you grow your relationships, your business will expand as well.
So, what are your top 10 reasons for using email marketing?
1. DIRECT
2. DIRECT BUT NOT VIOLENT
3. EASY
4. CHEAP
5. FAST
6. UNIVERSAL
7. MEASURABLE
8. TARGETED
9. GREEN
10. PERSONAL
Are you still unsure why you should use it? We hope we've pushed you to the next level and inspired you to think about how you can create a great email campaign.
Email marketing has the ability to elevate any business to a new level. You should use it since the outcomes can be amazing.
